TVs · Resale guide

Sony Bravia 55 4K

By Bids44 Team · · 5 min read

Fair price · India 2026

Updated 3 days ago
₹50,000
−₹1,500 this week

Range: ₹27,500 to ₹56,000 · depends on condition

Depreciation curve

5-year outlook
2024 2025 2026 today 2027 2028 2029

Three ways to sell

Jaldi Bikega

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₹19,500

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Fair price · 5–10 days

₹50,000

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Premium · 2–4 weeks

₹59,000

You paid new

₹80,000

Lost ₹30,000 (38%)

In gold

5.3g

@ ₹9,394/g today

Drops by

₹2,500

every month waiting

= Netflix for

335 mo

(at ₹149/month)

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How Much Is a Used Sony Bravia 55 4K Worth in India?

A used Sony Bravia 55 4K is worth ₹20,000 to ₹54,000 in India in 2026, depending on its specific condition and original variant. This range reflects the TV’s age and the current market for well-maintained, but not new, electronics. The final price you get or pay will heavily depend on factors like the panel’s health, the overall physical condition, and whether all smart features are still snappy. A unit kept in pristine, “Like New” condition with minimal usage hours will fetch the higher end, while a “Fair” condition TV with noticeable wear and tear will be at the lower end.

Is the Sony Bravia 55 4K Still Worth It in 2026?

By 2026, the Sony Bravia 55 4K (assuming a launch around 2020-2021) is typically 5-6 years old. For many Indian households, it remains a very capable TV for everyday viewing and streaming. Sony’s picture processing, even on older models, still delivers natural colours and good upscaling for non-4K content, which is a big plus for cable TV and older movies.

The Android TV or Google TV platform on these units, while perhaps not as blazing fast as current-gen processors, generally provides access to all major streaming apps like Netflix, Prime Video, Disney+ Hotstar, and YouTube. Sony’s service network in India is robust, so finding authorised support or spare parts, while potentially expensive for major components, is usually not an issue.

However, it won’t offer the absolute latest in display technology or connectivity. You won’t get HDMI 2.1 features like VRR or 4K@120Hz for gaming, and the peak brightness might not match newer, more expensive panels.

Bottom line: If you’re looking for a reliable 55-inch 4K TV primarily for general entertainment and streaming on a budget, and you’re not a cutting-edge gamer or home theatre enthusiast, the Sony Bravia 55 4K can still be a solid buy in 2026.

Sony Bravia 55 4K Price Guide

ConditionPrice RangeWhat It Means
Like New₹39,000 – ₹54,000Flawless panel, no scratches or dents on bezel/stand, original remote and stand, less than 5,000 panel hours.
Good₹28,000 – ₹39,000Minor cosmetic wear, no major panel issues, fully functional smart features, remote might show some wear, 5,000-10,000 panel hours.
Fair₹20,000 – ₹27,000Visible scratches or small dents, potential for minor backlight uniformity issues, remote might be non-original or heavily worn, 10,000+ panel hours.

Note that specific variants (e.g., those with a slightly more advanced processor or better speakers from the factory) might influence these prices by ₹2,000-₹5,000. Use the calculator below for a personalized estimate based on your exact specs.

Advantages — Why Buyers Pick the Sony Bravia 55 4K in 2026

Excellent Picture Processing and Colour Accuracy. Sony is known for its X-Reality PRO or similar processors, which do a fantastic job of upscaling lower-resolution content to 4K. This means your older movies or even standard cable TV channels will look much better than on many other 4K TVs. The colours are generally natural and pleasing to the eye, without being oversaturated.

Reliable Build Quality and Durability. From what I’ve seen in India, Sony TVs tend to be built to last. Owners often report these units running for many years without major hardware failures, beyond typical wear and tear like backlight issues. The chassis and stand are usually robust, giving a sense of premium construction that holds up over time.

Strong Android TV Ecosystem. Being an Android TV, you get direct access to the Google Play Store, meaning a vast library of apps for streaming, games, and utilities. Google Assistant is built-in, offering convenient voice control for searching content, controlling smart home devices, and getting information, all in an Indian context.

Decent Sound Quality for a TV. Many buyers are pleasantly surprised by the audio performance of these Bravia models. While not a replacement for a dedicated soundbar, the built-in speakers often deliver clearer dialogue and a fuller sound profile than what you’d find on many entry-level or even mid-range TVs in the market.

Widespread Service Network in India. Sony has an extensive network of authorised service centres across India, from metros to smaller cities. This provides peace of mind for owners, as finding genuine spare parts and qualified technicians is generally straightforward, even for an older model like this.

Good Connectivity Options. The Sony Bravia 55 4K typically comes with multiple HDMI 2.0 ports, USB ports, optical audio out, and sometimes even composite inputs. This makes it versatile for connecting various devices, from set-top boxes and gaming consoles to media players and sound systems.

Disadvantages — Why You Might Skip the Sony Bravia 55 4K in 2026

Aging Smart TV Performance. While functional, the Android TV interface on a 5-6 year old processor can feel noticeably sluggish compared to current models. App loading times might be longer, and navigating menus can sometimes involve a slight delay, which can be frustrating if you’re used to snappier performance.

No HDMI 2.1 for Modern Gaming. This TV will lack HDMI 2.1 ports, meaning it cannot support features like Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), or 4K resolution at 120Hz refresh rate. If you own a current-generation gaming console and want the best visual experience, this TV will be a significant bottleneck.

Limited Peak Brightness and Contrast. Compared to newer TVs with advanced backlighting or OLED panels, the Sony Bravia 55 4K’s LED panel will have more limited peak brightness and contrast ratios. This can impact HDR content, making highlights less impactful and shadows less deep, especially in brightly lit rooms.

Potential for Backlight Uniformity Issues. After several years of use, LED panels can develop backlight uniformity issues. You might notice brighter patches (clouding) or darker areas, particularly near the edges, when viewing dark scenes or a solid grey background. This is a common wear-and-tear issue for older LED TVs.

Remote Control Wear and Tear. The original remote control, if still with the unit, will likely show significant wear by 2026. Buttons might be less responsive, or the plastic may be faded. While universal remotes are available, they often lack the voice control and specific smart TV shortcuts of the original.

Older Wi-Fi Standards. The TV will likely use an older Wi-Fi standard (e.g., Wi-Fi 5 or even Wi-Fi 4). While adequate for most streaming, it might not fully leverage faster internet connections or newer Wi-Fi 6/6E routers, potentially leading to slightly slower download speeds or occasional buffering on very high-bitrate 4K content.

Factors That Affect Sony Bravia 55 4K Resale Value

Panel Condition is the single biggest factor. Any dead pixels, noticeable backlight bleeding, clouding, or burn-in (rare for LED, but check for image retention) will drastically reduce value. A pristine panel can add ₹15,000-₹30,000 to the price compared to one with significant issues.

Overall Physical Condition. Scratches or dents on the bezel, stand, or back panel will lower its appeal. A clean, scratch-free unit can command ₹3,000-₹7,000 more. Check for signs of drops or impacts.

Panel Usage Hours (Total Power On Time). This is crucial. A TV with excessive panel hours (e.g., over 15,000 hours) indicates heavy use, suggesting components like the backlight are closer to failure. A lower hour count (under 8,000) can add ₹5,000-₹10,000 to the resale value.

Functionality of Smart Features. Ensure the Wi-Fi connects reliably, apps load, and the interface is reasonably responsive. If the smart TV part is sluggish or buggy, expect buyers to negotiate ₹2,000-₹5,000 down.

Original Accessories. Having the original remote (especially if it’s the voice-enabled one), the stand, and the power cable significantly boosts value. Missing or non-original accessories can deduct ₹1,000-₹3,000.

Service History and Repairs. If the TV has had major repairs, especially panel or main board replacements, it might raise questions about long-term reliability. Documented repairs with genuine parts are better, but still expect a ₹4,000-₹10,000 impact compared to an untouched unit.

City of Sale. Demand and pricing can vary. Metros like Mumbai, Delhi, Bangalore often see higher prices due to more affluent buyers, while tier-2 cities might have a slightly lower ceiling. This can be a ₹2,000-₹5,000 difference.

Maintenance Cost Breakdown (India, 2026)

Authorized Service Centre (genuine parts, full cost)

ServiceCostWhen Needed
Panel Replacement (55” 4K LED)₹45,000 – ₹65,000Major screen damage, lines, or complete failure – often not economical.
Backlight Replacement/Repair₹8,000 – ₹12,000Dark spots, uneven brightness, or TV turns on with no picture (sound works).
Power Board Replacement₹6,000 – ₹9,000TV won’t turn on, or turns on then immediately off, no standby light.
Main Board (Motherboard) Replacement₹12,000 – ₹20,000Smart features unresponsive, HDMI ports failing, persistent software glitches.
Original Remote Replacement₹1,500 – ₹2,500Lost, damaged, or unresponsive remote control.
Wall Mounting (Re-installation)₹1,000 – ₹1,800If moving the TV or re-mounting it on a new wall/bracket.

Third-Party Repair Shops (cheaper, with tradeoffs)

ServiceCostTradeoff
Backlight Repair (local)₹4,000 – ₹7,000Might use generic LED strips; reliability and longevity can be inconsistent; no warranty on parts.
Power Board Repair/Generic Replacement₹3,000 – ₹5,000Often repairs existing board or uses generic components; may not last as long as original.
Remote Replacement (Universal)₹300 – ₹700Loses specific smart TV buttons, voice control, and potentially some advanced features.
Basic Troubleshooting/Software Fix₹800 – ₹1,500Good for simple issues, but complex problems might not be fully resolved.

Annual running cost estimate: Budget ₹1,500-₹3,000 annually for wear-and-tear (e.g., remote batteries, minor software issues, occasional technician visit), plus one major repair like backlight or power board replacement is likely in years 5-8 of its life.

Known Issues — Reported by Real Sony Bravia 55 4K Owners

Backlight Fading and Unevenness. Many owners on forums like AVS Forum and Reddit r/hometheater have reported that after 3-5 years of regular use, the LED backlight array can start to show signs of degradation. This manifests as darker patches or “clouding,” especially noticeable on uniform backgrounds or in dark scenes.

Laggy Smart TV Interface. Early Sony Bravia 4K models running Android TV sometimes struggled with processor speed, leading to a sluggish user interface. Rtings user reviews and comments on YouTube long-term reviews often mention delays when opening apps, navigating menus, or switching between inputs, especially as the TV ages and software updates become more demanding.

HDMI Handshake Issues. Some users on Reddit r/Bravia have noted sporadic HDMI handshake problems. This means the TV might occasionally lose signal from a connected device, displaying a “no signal” message, or struggle to establish a connection when switching rapidly between HDMI ports. Often, a TV restart or replugging the cable resolves it, but it can be annoying.

Remote Control Unresponsiveness. Over time, the buttons on the original remote control can become less responsive, requiring harder presses. Some owners also report that the TV’s IR receiver becomes less sensitive, meaning you have to aim the remote more precisely or be closer to the TV for it to register commands. This is a common complaint across many brands.

Intermittent Wi-Fi Connectivity Drops. Sony support forums have threads discussing instances where the TV’s Wi-Fi connection intermittently drops, requiring the user to reconnect or restart the TV. This can be particularly frustrating during streaming sessions and may indicate a weakening Wi-Fi module over time.

THE PANEL HOURS CHECK (How Long Was It Actually Used): Before buying, try to access the service menu to check the “Panel Display Time” or “Total Power On Time.” For Sony, this often involves a specific sequence on the remote (e.g., Display -> 5 -> Volume UP -> Power, but this varies by model, so consult specific model forums carefully). A TV advertised as “barely used” but showing 8,000+ panel hours means it was running 6+ hours daily for years.

THE EDGE-RUN FINGER TEST: With the TV ON and displaying a white screen, slowly run your finger along all four edges of the panel. If you feel any ridge, bump, or separation between the panel and the bezel, the panel is separating from the frame. This can happen after minor drops or prolonged heat and will almost certainly worsen over time, potentially leading to light leaks or picture distortion.

THE HDMI HANDSHAKE TEST: Plug in a known 4K device (like a Fire Stick 4K or a laptop capable of 4K output) into every single HDMI port. Switch between these ports rapidly for a minute or two. Some TVs have failing HDMI controllers that work fine when a device is left connected, but drop signal or fail to connect during switching. This can cause frustrating “no signal” errors.

THE REMOTE SENSOR TEST: Point your phone camera at the TV’s IR sensor (usually bottom centre). Press buttons on the TV remote – you should see the IR blaster flash purple through your phone camera. If there’s no flash, the remote is dead or its batteries are low. If it flashes but the TV doesn’t respond, the IR receiver on the TV is likely failing, a repair that can cost ₹2,000-₹4,000.

THE BACKLIGHT UNIFORMITY TEST: Display a medium-grey image (about 50% grey, not black or white) at max brightness in a dark room. Look for brighter or darker patches, especially near the edges or corners. This reveals backlight uniformity issues that black or white screens might miss. Uneven grey indicates the LED backlight array is partially failing, potentially costing ₹4,000-₹7,000 for a third-party repair.

Warranty Status Timeline

PeriodWarranty Status
~2020-2021 – ~2021-2022Manufacturer standard warranty (expired for all units by 2026)
~2021-2022 – ~2023-2024Extended warranty / SonyCare+ if purchased — expired or near-expired
2026No manufacturer warranty. All repairs out-of-pocket.
2026Third-party insurance: not worth it for a TV this old due to high premiums relative to depreciated value.

For a TV of this age, third-party insurance from providers like Flipkart, Amazon, or Bajaj Allianz is generally not worth the premium. The cost of insuring an older TV often approaches what you’d pay for minor repairs, and major issues like panel failure are usually excluded or result in a payout far below the cost of a new TV.

Pre-Purchase Inspection Checklist

Essential Checks

  1. Run dead pixel test — Play solid colour videos (red, green, blue, white, black) at full brightness from YouTube or a USB drive. Look for any persistent black, white, or coloured dots that don’t change.
  2. Check for backlight bleeding — Display a pure black screen in a dark room. Look for any light leaking from the edges or corners, which indicates uneven backlighting.
  3. Check for burn-in — Display a solid white or a 50% grey screen. While less common on LED TVs, look for any ghost images or faint static patterns from logos or channel banners.
  4. Test ALL HDMI ports — Connect a 4K device (like a Fire Stick 4K or laptop) to each HDMI port. Ensure it displays 4K content correctly without signal drops. Some sellers hide that 1-2 ports are dead.
  5. Test built-in speakers — Play a stereo test video (left/right channel) and listen for clear sound without distortion, rattling, or crackling at various volume levels.
  6. Test smart TV features — Connect to your Wi-Fi, open Netflix, YouTube, and Prime Video. Check app loading speed, streaming quality, and overall remote responsiveness.
  7. Check model number — Verify the model number on the back panel sticker matches what the seller claims. Look up the original specifications online to ensure it’s the correct variant.
  8. Test USB ports — Plug in a pen drive with a video file and an image. Play the files to verify both USB ports are functional for media playback.
  9. Check for panel cracks — With the TV off, gently run your finger along all edges of the screen. Hairline cracks might not be visible when the screen is lit but can worsen over time.

Helper: For Sony TVs, you can often find a “Picture Test” mode under Home > Settings > Display & Sound > Picture > Advanced settings, or similar paths, to run basic diagnostics.

Insider Checks

THE “COLOUR SHIFT” TEST — Display a full white screen. Look very carefully for any subtle yellow, pink, or green tinting in specific areas of the screen, especially near the edges or corners. This indicates uneven aging of the LED backlighting or internal panel components. If present, expect to shell out ₹25,000-₹45,000 for a panel replacement, which is often not worth it.

THE “WI-FI STRENGTH” DROP TEST — Connect the TV to your phone’s hotspot and open a 4K video on YouTube or Netflix. Let it stream for at least 15 minutes. Watch for any buffering or drops in video quality. Older Wi-Fi modules can degrade, leading to intermittent connection issues. A repair for the Wi-Fi module could cost ₹5,000-₹8,000.

THE “REMOTE DELAY” CHECK — From the main home screen, open and close 3-4 different smart apps (e.g., YouTube, Netflix, Prime Video) rapidly. Pay close attention to the delay between pressing a button on the remote and the TV responding. A significant lag suggests a struggling main board or processor, potentially a ₹10,000-₹15,000 repair if it needs replacement.

THE “SOUND RATTLE” CHECK — Play a test video with varying audio frequencies, including some bass. Gently press around the bezel and the back panel of the TV while the sound is playing. Listen for any rattling, buzzing, or vibration. This can indicate loose internal components or degraded speaker membranes, costing ₹3,000-₹6,000 to fix.

THE “BRIGHT SPOT” TEST — In a completely dark room, display a pure black image. Look for any small, brighter spots that are not light bleed from the edges, but rather isolated points of light. These are often stuck-on-bright pixels or individual backlight LEDs that are failing. While sometimes minor, they can be distracting and are impossible to fix without panel replacement.

Common Scams to Watch For (India 2026)

Refurbished Panel Resold as Original. Some unscrupulous sellers might replace the original Sony panel with a cheaper, refurbished, or even a lower-quality panel from another brand. Look for non-Sony stickers on the back of the panel itself, slightly uneven bezels, or subtle colour shifts compared to a genuine Sony display.

“Stolen” Display Units. Be wary of deals that seem too good to be true, especially if the seller claims “no box” or “it was a gift.” These could be display units from stores or even stolen. Always ask for the original purchase receipt and verify the serial number with Sony India’s customer service if possible.

Water Damage from Monsoon Flooding. In coastal cities or areas prone to monsoon flooding, TVs might suffer water damage and then be dried and resold. Check the rear vents for water stains, corrosion, or a lingering musty smell. Water damage leads to intermittent failures that are very expensive to repair.

Missing Original Smart Remote. A common trick is to provide a cheap universal remote while claiming the original was lost. The universal remote will handle basic functions, but you’ll lose voice control, specific app shortcuts, and potentially some advanced settings unique to Sony’s original remote. An original Sony smart remote can cost ₹1,500-₹2,500.

“Barely Used” Lie. As discussed, the true usage hours are hidden in the service menu. A seller might claim the TV was barely used, but a high panel hour count (e.g., over 10,000 hours for a 5-year-old TV) proves heavy usage, meaning components are closer to end-of-life.

Fake 4K Claims. While less common for branded Sony TVs, always confirm the resolution. Ensure it’s a true 3840x2160 4K panel, not an older 1080p TV upscaling content, or a “4K-ready” model that doesn’t natively display 4K. Check the model number online.

Seller’s Guide — How to Maximize Your Sony Bravia 55 4K Resale

Data Preparation

Start by securing your personal data.

  • Sign out of all accounts (30 minutes): Go to Home > Settings > Accounts & Sign In, and sign out of your Google account, Netflix, Prime Video, Disney+ Hotstar, YouTube, and any other streaming services.
  • Factory reset: Navigate to Home > Settings > Device Preferences > Reset. This will erase all your data, apps, and settings, returning the TV to its factory state. It’s crucial for privacy and for the next owner to have a fresh start.

Physical Preparation

A clean, well-presented TV always sells faster and for more.

  • Clean screen with dry microfiber cloth: Use a soft, dry microfiber cloth. Never use liquid cleaners directly on the screen, as they can damage the anti-glare coating or seep into the panel.
  • Clean bezel, stand, and back panel: Use a slightly damp cloth (water only) to wipe down the plastic bezel, the stand, and the back of the TV. Remove any dust, fingerprints, or grime.
  • Minor fixes: If the remote has sticky buttons, try cleaning around them with a cotton swab and rubbing alcohol. Replace worn remote batteries before taking photos. Secure any loose screws on the back panel or stand.

Documentation

Having the right paperwork can add significant value and build buyer trust.

  • Original box: If you still have it, the original box can add ₹2,000-₹4,000 to the resale value, especially for safe transport.
  • Original purchase receipt: This proves ownership and can be important if the buyer wants to verify the TV’s age or original price.
  • Service records: If you’ve had any authorized repairs done, keep those receipts. Documented service with genuine parts can reassure buyers.

Listing Photography

High-quality, honest photos are key to attracting serious buyers.

  • Screen ON, vibrant 4K content: Take photos with the TV on, displaying a colourful, vibrant 4K image. This proves the panel is working and looks good.
  • Screen ON, plain white/grey screen: Also take a photo of a solid white or 50% grey screen. This helps buyers assess for dead pixels, backlight uniformity, or burn-in without them asking.
  • Clear photos of all ports: Show all HDMI, USB, and other ports clearly.
  • Model sticker: A clear shot of the model number and serial number sticker on the back.
  • All accessories: Photograph the original remote, stand, and power cable. If you have a wall mount bracket, include that too.

Platform Choice

Choosing the right platform is critical for getting the best price.

  • Bids44.com: For the best possible price, listing on Bids44 allows buyers to compete in an auction, often pushing the final sale price higher than fixed-price listings. It’s a great option for electronics in good condition.
  • Cashify/OLX: For a quicker sale, Cashify offers instant quotes, though usually lower than private sales. OLX allows direct negotiation but requires more effort from you to screen buyers.
  • Local electronics dealers: These are typically the fastest but will offer the lowest price, as they need margin for resale. Expect ₹15,000-₹25,000 if you go this route.

Final Verdict — Should You Buy or Sell in 2026?

For buyers: The Sony Bravia 55 4K in 2026 is an excellent choice if you’re a budget-conscious buyer primarily looking for a large-screen TV for streaming, cable TV, and casual viewing. It’s not for cutting-edge gamers or those who demand the absolute latest in display technology. Look for units in “Good” to “Like New” condition (₹28,000-₹54,000) with low panel hours and a complete set of original accessories. If your budget stretches a bit higher and you prioritize features like HDMI 2.1 or a snappier smart TV experience, consider a newer Sony Bravia 55-inch model from the current lineup.

For sellers: Your Sony Bravia 55 4K still holds decent value in the Indian market, especially if it’s well-maintained. Expect a realistic listing price range of ₹20,000-₹54,000 depending on condition. To maximize your return, take the time for proper cleaning, factory reset, and excellent photography. Selling privately on a platform like Bids44 will typically yield a better price than a dealer exchange, which might only fetch ₹15,000-₹25,000. Be prepared for some negotiation, but a well-presented TV will attract serious buyers. Find Sony Bravia 55 4K listings on Bids44.

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Frequently Asked Questions

How much is a used Sony Bravia 55 4K worth in India in 2026?
A used Sony Bravia 55 4K in good condition sells for ₹43,500 to ₹56,000 in India in 2026. TVs depreciate faster than most electronics — 35-40% in year 1, 18-22% per year after — so price aggressively. Fair-condition units with minor panel wear sell for ₹27,500 to ₹43,500.
How does smart-TV software update support affect Sony Bravia 55 4K resale?
Big factor — TVs that no longer get OS updates lose 15-25% of resale value within 6 months of update cutoff. Check the manufacturer's update policy before listing. Sony TVs typically get 4-6 years of OS updates; budget brands often stop at 2-3 years. Mention current OS version in your listing for transparency.
Should I sell my Sony Bravia 55 4K privately or to a dealer?
TVs sell best privately or via local bidding marketplaces — dealer trade-in offers are typically 35-45% below private prices because dealers need margin for refurbishment. Bids44 works for TVs because the local-pickup model handles the no-shipping constraint. Cashify and similar buyback services typically lowball TVs more than phones.
Is my Sony Bravia 55 4K worth less because it's not a 2026 model?
Yes — TVs lose roughly 20% more per year than the base depreciation curve because new models bring better panels, brighter HDR, and faster smart-TV chips. A 2022 55-inch 4K LED sells for 40-50% of a 2026 equivalent at the same launch price. Smart-TV OS update support also matters — older Android TV / WebOS versions are a buyer concern.
Should I include the wall-mount bracket with the Sony Bravia 55 4K?
If you have it, yes — saves the buyer ₹800-2,000 and mounts add 10-15% buyer-trust to the listing. Genuine OEM mounts (Samsung/LG/Sony branded) hold more weight than generic mounts. If you'll professionally uninstall, ask a technician to come — DIY uninstalls can damage the TV's mounting holes (₹3,000-6,000 to fix).
What should a buyer check before buying my used Sony Bravia 55 4K?
Buyers should: (1) power on the TV in your presence, (2) cycle through all HDMI inputs, (3) test the remote, (4) check for dead pixels with full-white and full-black screens, (5) check backlight bleed in a dark room, (6) verify smart-TV apps launch (YouTube, Netflix, Prime), (7) test speaker output and Bluetooth pair, (8) check the stand or mount condition. A 5-minute in-home demo closes 80%+ of deals.

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